Marketing connects customers to businesses and pursues them to purchase a particular product or service. No company or market can thrive without an efficient marketing strategy and publicity. Many interesting star ups or students who start blogs are pretty curious about bits and pieces about digital marketing. But, starting from scratch, they might not know anything about digital marketing. This article provides basic questions and answers regarding digital marketing and digital marketing services in India.
- What is digital marketing, basically?
- In simple terms, any marketing strategy that uses electronic devices to convey or promote its brand measures its impact. It refers to advertising processed through digital channels such as search engines, social media, blogs, websites, emails, mobile apps, etc.
- What are the types of digital marketing?
- Different types of digital marketing include-
- Search engine optimization
- Search engine marketing
- Content marketing
- Email marketing
- Social media marketing
- E-commerce marketing
- Why is digital marketing preferred over traditional nowadays?
- Advantages over traditional marketing include cost-effectiveness, better easy analysis, better tracking of leads, improved interaction with customers, increased demographic reach, specific target audience, better conversion rates, etc.
- What are the methods of increasing website traffic?
- You can do social media advertising, catchy headlines, SEO optimization, guest blogging, link building, email marketing, content marketing, target long-tail keywords, etc.
- What are inbound and outbound marketing?
- Inbound marketing means utilizing different platforms to customers aware of the company proceedings. Outbound marketing includes reaching out to potential clients.
- What is SEO, and what are keywords?
- SEO or Search engine optimization is a method to improve your website traffic by enhancing your brand visibility to the users of any search engine, especially Google.
- Keyword is the fundamental part of SEO. Keywords are segments of search queries used by marketers to understand the behavior patterns of users.
- What are digital marketing agencies?
- There are few segments in digital marketing that can be tough for you to explore. In such cases, various digital marketing services in India provide you with the necessary experts who analyze your data and formulate plans to increase your website traffic. Moreover, they possess all-important digital marketing tools.
- What are essential digital marketing tools?
- Keyword discovery
- Moz
- Rank watch
- XML sitemap generator
- SEMrush
- Ahrefs
- Buffer app
- Google analytics
- Alexa ranking etc.
- Disadvantages of digital marketing?
- Many digital marketing companies in Delhi talks about the disadvantages they face like required expert skills and training, time consumption, high competition, feedback problem, and privacy issues.
- What to avoid during digital marketing?
- Not researching long enough about your strategy and your competitor’s strategy
- Not having any specific long term brand vision
- Not having an idea regarding user persona and not having brand guidelines